
Join us in Las Vegas at the beautiful Red Rock Casino, Resort & Spa, located just minutes from the Las Vegas strip provides serene surroundings, distinctive décor and an impeccable standard of service to ensure a fabulous visit.- Book Your Room Now
Password: PARAFEST
See limitations here

Delivering Happiness - Tony Hsieh, CEO - Zappos.com
Respected CEO of customer service phenom Zappos.com will share the story behind this successful online service leader- Register Now

Moments of Magic - Shep Hyken
Award Winning Speaker and Respected Author on Building Loyal Customer Relationships- Register Now

Don't miss the ParaFest "Rock the Red" Party at Christian Audigier, located at the world-renowned Treasure Island Hotel & Casino. This outdoor bar, located on the strip, overlooks Sirens' Cove, where guests will have front row seats to the famous Sirens of Treasure Island show. This event will be a 3 hour extravaganza offering great music, exciting entertainment, and wonderful food! Enjoy mingling with your peers in a high energy and fun atmosphere.- Register Now
AGENDA - DETAILS
Tuesday, April 28th
9:00am - 10:30am
Parature Report - Reports Show Rise in Legendary Support
Not sure what you should be reporting on? Interested in learning what reports other
clients are writing and using to measure their success? In this session, Parature
experts will be available to answer questions on how to build these common reports.
Have a report you are particularly proud of? We may ask you to submit a copy of the
report (in Excel/PDF format) to showcase to the group.
Parature Basics - 'Simply the Best'
Didn't go thru deployment when your company first implemented Parature? Or has it been
a while and you need a quick refresher on the overall administrative features within
the software? Join us for this fast-paced introduction to Parature Customer Service™
software and you'll be an administrative expert in no time!
Parature Fall '08 - Parature says 'Know Your Roles'
Join us to learn about the newest administration features from the Parature Fall '08
release! Learn how clients are making use of the new portal roles, hide ticket, and
additional release features. Be sure you are getting the latest and greatest out of
Parature!
Tuesday, April 28th
10:30am - 12:00pm
Parature API - Become an API Rock Star
Already know the basics of APIs? Join us for a deeper look into how to implement
integrations using the APIs. Sample code will be reviewed showing best practices on
how to build robust and reusable code.
*This session should only be attended by individuals with hands-on experience with
the Parature APIs or comparable coding/programming experience.
Parature Fall '08 - Parature says 'Know Your Roles'
Join us to learn about the newest administration features from the Parature Fall '08
release! Learn how clients are making use of the new portal roles, hide ticket, and
additional release features. Be sure you are getting the latest and greatest out of
Parature!
Parature Portal - My Portal Rocks, What About Yours?
Looking to add some excitement to your Support Portal? Interested in learning how
Parature clients have tailored their portals to appeal to their end users? Join Parature
experts in this hands-on session to learn tips and tricks on how to customize the portal
and make the most out of the editor features. Want to flaunt your portal? We may be
asking you to send us your support portal link and we just may show it off during the
session!
Tuesday, April 28th
1:00pm - 2:30pm
Parature Portal - My Portal Rocks, What About Yours?
Looking to add some excitement to your Support Portal? Interested in learning how
Parature clients have tailored their portals to appeal to their end users? Join Parature
experts in this hands-on session to learn tips and tricks on how to customize the portal
and make the most out of the editor features. Want to flaunt your portal? We may be
asking you to send us your support portal link and we just may show it off during the
session!
Parature API - The ABCs of APIs
APIs - What are those? Get a high level overview of APIs, how they work, and learn some
common uses that could help improve productivity within your organization. Common
questions on APIs and what they can and can't do will be reviewed.
*No technical experience required.
Parature Chat - What's all the 'CHAT'ter About?
Experience a hands-on demonstration of the new Parature Chat™ module. Become
familiar with all the key aspects of the product to get the most out of chat from the
very start. Key topics discussed will include customizing the chat experience,
configuring routing and escalation rules, proactive chat deployment, administrative
setup, enabling chat technician productivity, supervisor chat monitoring, CSR to CSR
chat, and chat reporting. Learn how to effectively add chat to your existing support
channels without distracting from existing support processes.
Wednesday, April 29th
8:00am - 8:50am
Drinking Our Own Champagne
Ben Martin, Parature VP of Customer Care and Josh Ramsden, Parature Technical Support
Manager will demonstrate how the various teams within our company use Parature software
to share knowledge, manage customer data, optimize business processes and support end
users. After providing an overview of our Employee Portal, IT Help Desk, Marketing
Portal and other internal use cases, Ben and Josh will focus on the unique aspects of
how Parature software is implemented in our own Technical Support Center.
What to Say to a Porcupine: Strategies for Dealing with
Difficult Customers
If you work in customer service and support, you know that of the angriest - and
craziest - requests come into your support team. Join nationally-known communications
skills author, and former help desk manager, Rich Gallagher to learn how to tame even
your worst customer support situations.
Using some of the latest techniques in communications skills and behavioral psychology,
this hands-on event will break down the mechanics of difficult customer transactions,
and teach you skills that will help both you and your customers feel at ease in any
situation.
Best of Both Worlds - How to Seamlessly Integrate Angel.com -
Telephone IVR - with Parature Software
Join Ahmed Bouzid of Angel.com and Hugh Ujhazy of Hitachi Data Systems to discover how
to seamlessly integrate your phone system with Parature Customer Service™ software
for even more efficient support; inform incoming calls to execute effective routing,
off-load easily automated tasks, and streamline call handling to increase caller
satisfaction and decrease call center costs.
Wednesday, April 29th
9:00am - 9:50am
You Are on Candid Camera
How do you persuade users to try self-help options before contacting your support staff?
Join David Schroeder of iWin.com to discover how they are using Parature Video to
increase support portal adoption rates and reduce operating costs. Learn how they
make their support portal easy to understand by presenting an online video on their
landing page to explain to their users what the support center is and how easy it is
to locate the content they need.
How Miami Dade College Successfully Supports 162K Students
across Eight Campuses
Join Gabriel Yanni, Associate Vice Provost – Information Technology, of Miami Dade College
to discover how they are successfully supporting 162,000 students and campus staff
across multiple campuses. Learn how they are effectively routing support issues based
on campus workflow and a four tier support strategy.
Parature Integrations - How to Integrate Parature with Just
About Anything
Come discover the potential of integrating Parature with the latest technologies
available. See various applications that can be implemented to improve the productivity
of your support organization. In addition, see techniques of increasing visibility
within your entire organization and even by your customers. Lastly, see how to reach
more customers and provide the ultimate customer support experience.
Wednesday, April 29th
10:00am - 10:50am
The Cartoon Network Support Model - How We Leverage Alerts,
KB and Ticketing to Solve Customer Issues
How do you provide support to tens of thousands of rabid young fans who refuse to follow
traditional help models? Find out how Cartoon Network uses Parature to support users -
both subscribing and unpaid - of FusionFall, the network's first massively multiplayer
online game. Learn their Customer Service team has integrated Parature's automation,
live chat, remote support and other tricks to keep fans happy and costs reasonable.
Optimize Your Ticket Workflow: Tips and Tricks for Efficiency
Join Jeni Rose, Manager, LMS Services for Evolve – Elsevier and Sean McCoy, Technical
Consultant – Parature as they discuss how to effectively setup workflow specific to your
use case. Learn tips to ensure all customer interactions are handled efficiently and
thoroughly, how to handle spam and replies to closed tickets, utilize automated escalation
rules and a tiered support strategy.
New Parature Chat - The New Frontier in Customer Excellence
Introducing Parature Chat - a live chat fully integrated, multi-byte collaborative
support channel for the next generation of agents and customers. Come see for yourself
what everyone else is talking about. The new Parature Chat™ software offers
unprecedented integration, technology and productivity tools to assist agents with
managing up to 30 live chats with clients and other CSRs, ensure managers can efficiently
monitor all chat queues and chats, and enables sales productivity with the new custom
proactive chat application.
Wednesday, April 29th
1:00pm - 1:50pm
Metrics, Metrics, Metrics at Florida Virtual School - What to
Track, How to Track
Customer support metrics are utilized to monitor and maintain the effectiveness and
efficiency of an organization's support model. Join Florida Virtual School as they
lead a discussion on today's industry standard metrics and how they are currently
utilizing Parature Report™ to extract these metrics for their stakeholders.
Creating Greater Value from Your Support Tickets: How a Web
Hosting Company Became a Social Publishing Platform
As enhancements to website creation tools remain stagnant, and companies offering site
building solutions both sprout and wither in droves, Webs continues to innovate and grow,
transitioning into a social publishing platform for user generated content. At the heart
of the company, Support relays valuable customer information. Through analysis and
understanding of user experiences, ticket resolution and reporting tools, Support
drives product decisions and product innovation. Join Webs.com to learn how they are
using the knowledge obtained through their support organization to evolve and drive
future endeavors.
Using Parature to Manage Interdepartmental Processes
Servicing a clients needs can require many steps behind the scenes and involvement from
multiple teams within an organization. Likewise, internal projects within an organization
can be similar in nature when one department becomes a customer to the next. See how
Coremetrics streamlines internal processes and sets internal commitments throughout the
organization in order to expedite and manage internal workflow to ultimately deliver
world class service levels to clients.
Wednesday, April 29th
2:00pm - 2:50pm
World-Class KB
A methodology for the capture, authoring, and publication of knowledge is critical to the
success of any support center. Successful knowledge management integrated with a robust
self-help capability can be instrumental in reducing costs and improving customer
satisfaction for any help desk. Attend this session to discover best practices in knowledge
authoring coupled with techniques for increasing customer utilization of self-help
technologies.
How to Deliver World-Class Service When Your Support Traffic
Doubles or Triples but Your Staffing Does Not
If your business doubled overnight, would you be staffed? See how IGN uses Parature to
survive sudden increases in support without hiring. Regardless of economic times,
efficiently managing your support staff budget is always a must. Using Parature as
virtual staff increases your customer satisfaction, response timelines and saves your
company money. Everyone wins!
Top 20 Tips and Techniques for Your Service Desk
Moderated by Parature's VP of Customer Care, this panel of expert Parature Service Desk
administrators shares the top tips and techniques that they use to optimize the
functionality of their Parature systems to provide their customers with world-class
support experiences. Featured in this panel are: Regine Weiner (Gazillion),
Maurice Linden (Linden Lab), and James Foster (e-MDs).
Wednesday, April 29th
3:00pm - 3:50pm
Parature Product Roadmap
The Parature Product Management team continues to look ahead and plan multiple product
releases. Come learn firsthand how Parature is continuing to strive for the dramatic
innovation in on-demand customer service software that delivers maximum productivity and
satisfaction for both agents and their customers. In this session we will detail what's
new in the upcoming Parature Spring '09 release, review plans for Parature Winter '09
and look ahead to product strategies for 2010. Come be a part of the future of your
Parature Customer Service™ software.
*Receive your ParaFest "Rock the Red" Bracelet

